Do you know what's in your skin care?
Every product uses
a base ingredient that is listed first on the label. This ingredient makes up the most of the product, meaning if the first ingredient listed is water, the product is mostly water. Ever try just putting water on your skin all by itself? What benefits did you see? Likely none right.
In products that use it, water is used as a solvent to break down other ingredients such as conditioning and cle
ansing agents. The water itself isn't intended to provide any benefit to your skin but simply deliver the other ingredients.
There are better products out there that use a base that not only helps deliver nourishment to your skin but also has beneficial properties of its own, such as aloe vera. Aloe is a natural water-based plant. Water-based means that it dissolves like water and/or can dissolve other substances that are water soluble.
Benefits of aloe vera:
Skin Healing: the nutrients and antioxidants provide relief of pain and skin regeneration, reducing scars.
Acne Treatment: two hormones present in aloe reduce skin inflammation and promote new skin cell growth.
Moisturizer: provides moisture to the skin with no oily or greasy residue.
Anti-Aging: promotes skin regeneration and firms, reducing fine lines.
Hair: prevents hair loss and strengthens.
You will notice that B&W Apothecary only uses aloe vera in its products, not water. This also eliminates the need for chemical preservatives, as aloe vera is both anti-bacterial and anti-viral.
Take a look at your product labels. What is the first ingredient listed?